Innovating pet health: A look at Zoetis' PetDialog venture

Key challenges

Pet owners often struggled to keep track of their pet's vital health information, including vaccinations, medication reminders, and weight records

Veterinary practices lacked access to comprehensive health data, hindering their ability to provide personalized care and monitor pet well-being effectively

Zoetis sought more extensive data insights to improve drug research and develop better healthcare solutions for animals

Client in spotlight

Zoetis, the world's leading animal health company, is dedicated to advancing care for animals and nurturing our world and humankind. With a legacy of over 70 years in innovating animal health solutions, Zoetis serves veterinarians, pet owners, livestock farmers, and ranchers globally. Their cutting-edge portfolio of medicines, vaccines, diagnostics, and technologies makes a profound impact in over 100 countries. As a Fortune 500 company, Zoetis' commitment to improving animal health and well-being aligns perfectly with our collaboration on the PetDialog project, where we aimed to empower pet owners and veterinarians in managing pet health for a healthier and happier world of animals.

Unlocking Digital Success

Ideation

Our team envisioned PetDialog as a multi-stakeholder platform that would benefit pet owners, veterinarians, and Zoetis alike, ultimately improving health outcomes for pets

Our approach

Building a user-friendly mobile app with a web dashboard carefully engineered to provide in-depth behavior and health analysis, offering valuable insights into an animal's well-being

Outcomes

The app's data collection and analysis capabilities provided valuable insights into an animal's health status & quality of life, facilitating early detection of potential health issues and tailored care

Project outcomes

PetDialog provided pet owners with a centralized platform to track essential pet information, including vaccinations, weight records, and medication reminders, enabling a holistic view of their pet's health

The app's multi-stakeholder approach facilitated seamless collaboration between pet owners and veterinarians, empowering veterinarians with comprehensive data insights for personalized care and proactive monitoring of their patients

Zoetis leveraged the data generated by PetDialog to advance drug research and improve healthcare solutions for animals, reinforcing their commitment to fostering innovation in the field of veterinary medicine