Digital Customer Experience Transformation for a Middle East F&B Giant

Building seamless customer experiences with data for a leading fast-food company

Key challenges

Our client faced challenges ensuring seamless and coherent data points, resulting in disjointed and siloed information processing.

Our client encountered significant challenges in accurately identifying low performing stores and implementing effective strategies to increase sales, hampering their overall business growth.

Our client realized the need for a single source of truth - one unified, trusted version of data that captures all the necessary information regarding customer preferences.

Client in spotlight

Our client, a prominent fast-food restaurant company, has a significant presence in the APAC Region, with 1800 restaurants spread across the region. The company's key differentiator is its commitment to providing the safest, most reliable, and best-quality food. With a strong focus on quality and customer satisfaction, our client has established itself as a leading player in the competitive fast-food industry in the region.

Unlocking Digital success

Ideation

Identified a roadmap to build an intelligent unified platform to generate critical data on the customer buying behavior and operational recommendations.

Our approach

Developed a data-driven loyalty engine in the client's digital app, rewarding users with points and integrating a recommendation engine for personalized food suggestions based on demand.

Outcomes

Executed data-driven omnichannel strategy, improving customer satisfaction, boosting revenue, and enabling continuous sales for long-term customer relationships.