Best Egg: Empowering Financial Confidence with Innovative Fintech Solutions

Key challenges

The consumer lending industry was highly competitive, with established players like Lending Club and Prosper already operating in the space

Best Egg aimed to create a cutting-edge platform that could offer personal loans directly to individuals, bypassing traditional retail banks

Establishing trust and credibility among customers was crucial to attract borrowers to the platform

Client in spotlight

Marlette Funding, LLC is a Fintech company with deep financial expertise and advanced technology, Marlette Funding, LLC, is dedicated to making money more accessible to help people realize their dreams. They operate the Best Egg consumer-lending platform, offering a seamless online personal loan experience, delivering over USD 11 Bn in loans with excellent credit performance since March 2014.

Unlocking Digital Success

Ideation

Marlette Funding envisioned a revolutionary consumer lending platform that could disrupt the traditional lending model. They partnered with Kellton to build Best Egg, a web app that would offer a seamless borrowing experience to qualified applicants.

Our approach

Kellton fostered a collaborative partnership with Best Egg's in-house engineering team, ensuring seamless communication throughout the project's lifecycle. We rapidly iterated, responded to market changes, and integrated customer feedback by employing agile development.

Outcomes

Best Egg's platform achieved rapid growth, processing USD 450 Mn in loans within its first ten months, outpacing competitors. Empowering borrowers with quick loan offers, it gained high customer satisfaction with a Trustpilot rating of 4.8/5. Facilitating over USD 10 Bn in personal loans by 2020, Best Egg became a standout success in Consumer Fintech.

Project outcomes

Best Egg's platform disrupted the consumer lending industry, establishing itself as a prominent player and fostering competition

The platform's significant loan transactions and expanding customer base contributed to substantial revenue growth for Marlette Funding

The high customer satisfaction and positive reviews strengthened its brand reputation, attracting more borrowers and investors

The platform's scalable architecture and continuous improvement, supported by Kellton, enabled sustainable success, adapting to market changes, including those brought on by the Covid-19 pandemic