Insights

Storytelling is a powerful skill used to create a shared vision with your audience and cultivate empathy with your target users.  Stories can be more effective than numbers and data points and…

According to research by Shikhar Ghosh, a senior lecturer at Harvard Business School, digital products fail because their creators don’t focus on the right measurements, neglecting the metrics that…

A survey of 1,000 US adults by Epsilon and GBH Insights found that most respondents (80 percent) want personalization from retailers. Personalized experiences lead to better customer engagement and…

This blog was initially published on www.tivix.com(a subsidiary of Kellton). As a result of a merger of Kellton and Tivix all the content hosted at tivix.com has been merged with www.kellton.com.…

This blog was initially published on www.tivix.com(a subsidiary of Kellton). As a result of a merger of Kellton and Tivix all the content hosted at tivix.com has been merged with www.kellton.com.…